Welcome to Photonics Toolbox.com
Services we provide
Content Creation & PR
Great content can inspire change and encourage new thoughts. We aim to work with companies who want reshape people’s ideas of quality by transforming dull sales materials into engaging and readable content that captures attention repeatedly and tells stories about products in a way that provoke change.
Email Marketing
One of the biggest offences within internal marketing strategies is not looking after the leads you already have. If you don’t create ways to continually speak to these people you’re as good as throwing the leads away.
Events
Almost every company in Photonics participates in events in one form or another, but are you doing it right? Are you going to the right events? How are you assessing success or failure? Have you ever considered running your own?
Google Ad Words
What we usually see is that when a business doesn’t recognise you, but wants your services, they often turn to Google to search for options. When you create a website, you want people searching for your services to find it easily. Google AdWords is a great tool to attract specific visitors to your website.
Sales & Marketing Consultancy
PhotonicsToolbox.com has been in sales and marketing in the Photonics, Imaging, and Lasers industries for over 25 years. We have supported thousands of marketing campaigns, helping customers from their starting ideas to full execution.
Social Media
Social media is now a key part of marketing. When used correctly, it can greatly influence how potential customers see and value a brand, creating a dynamic platform for engagement and interaction. By allowing brands to communicate directly with their audience, social media fosters a sense of community and belonging, which can enhance customer loyalty.
Targeted Lead Gen
Currently, the idea of “quality over quantity” is very important in marketing, and we agree. Most companies have only a few salespeople, so they don’t want them spending time on leads that won’t convert. They want them to focus on high-quality opportunities that they can act on right away.
Video & Webinars
Videos are becoming essential for companies to explain complex technologies and solutions. They are now considered two of the most engaging forms of content, capturing attention in ways that text and static images often cannot.
Websites
Have you ever heard the saying first impressions count? in today’s marketing world, this saying largely relates to your website. A good website is worth its weight in gold. More and more often, businesses will look at the shop window of your business (Your website) and what they see and feel will define whether they make an inquiry or choose to explore further.
What makes us special
1
Our experience
We have 25 years of experience in the Photonics Industry and have conducted numerous campaigns, achieving excellent results for our customers. We understand the challenges of allocating marketing budgets effectively, and we’re here to help.
2
Our knowledge
With having over 25 years experience in the Photonics industry, we have the knowledge and knowhow to help you avoid costly mistakes and save you time.
3
Our skills
We have specialists who can effectively present your product, share your story, help you choose the right tools for your marketing needs, and manage it all within a budget you can afford.